Video Promotion
With more than half of adults (53% of consumers 18 and older according to recent market research)
stating that they view online video, and given that Gen Xers and Gen Yers watch more online video
than older generations, videoadvertising is a critical means for reaching all online audiences. In order
to reach your target audience online, we work with your content to create entertaining video, not
just ads.
"Meet the Screenwriters" Video Series
objective
Promote the Master of Fine Arts in Screenwriting program at Hollins University by featuring graduates working as screenwriters in the field.

strategy
results
Established online presence for department across top internet websites increased traffic and inquiries to program website.
